GuideStone adds new chief marketing officer, Justin Stowell



Justin Stowell, an experienced non-profit marketing leader, has joined GuideStone as chief marketing officer.

In the newly created role, Stowell will provide leadership for GuideStone’s marketing efforts across its retirement, investment, insurance and Mission:Dignity areas.

“Justin brings a proven track record of non-profit marketing expertise and leadership to this role,” GuideStone President Hance Dilbeck said. “As we build on a strong reputation and continue to reach out to Southern Baptists and other evangelical churches and ministries, we determined that the time is right to create this role to augment our marketing efforts.”

Before joining GuideStone, Stowell held marketing roles with the Fellowship of Christian Athletes, Ramsey Solutions and Cru Global (formerly the Campus Crusade for Christ). He also served on staff with a Southern Baptist church. Stowell has 13 years of marketing experience, focusing on brand development and digital. He holds a Bachelor of Arts in organizational communications from the University of Central Florida.

“As we look to build on the strong foundation GuideStone has built over the past 104 years, we determined building out our brand was one of our top priorities,” Dilbeck said. “Justin was a candidate that rose to the top due to his commitment to ministry organizations, marketing excellence and a clear, personal understanding of the pastors, churches and ministry organizations we serve today and those we hope to serve in the future. He has already proven himself a valuable member of our team.”

Stowell expressed excitement about the opportunities to join GuideStone in this strategic role.

“Joining the mission of GuideStone is an incredible blessing for myself and my family,” Stowell said. “As GuideStone participants ourselves we know the value this organization provides to those who serve the Lord. I am excited to help amplify the great work this organization has been doing, and reach even more people than ever before.”

Stowell is married to Mandi; they have three children. The family relocated to the Dallas area from Nashville early this summer.


Roy Hayhurst is the director of denominational and public relations at GuideStone.

Media Contact
Roy Hayhurst
Director of Denominational and Public Relations
GuideStone Financial Resources of the Southern Baptist Convention | (214) 720-2141