GuideStone Financial Resources® President O.S. Hawkins had one goal for his new book, The Christmas Code: providing a tool to pastors and churches that could use the short Advent devotional as a church-wide evangelism tool during the holiday season.
The new book, which arrived on store shelves September 5, has already been a hit, with almost 200,000 copies preordered.
Dr. Rob Zinn, pastor of the Immanuel Baptist Church in Highland, California, part of the fast-growing Inland Empire region, was captivated when he read the book while returning from a GuideStone® trustee meeting.
Like all of Hawkins' books, author royalties and proceeds benefit Mission:Dignity, GuideStone's ministry to retired Southern Baptist pastors and their widows in financial need.
"I'm passionate about Mission:Dignity," Zinn said, "and I'm passionate about what GuideStone does."
Initially, Zinn had planned to order 1,000 copies to take to a state convention meeting in Fresno and encourage other pastors to buy the books for their churches.
After sharing his idea about buying the books with others at the Fresno meeting, others indicated interest in 30,000 copies of the book. On his way home, another 5,000 were planned to be bought.
As of September 1, Zinn said the church and others he influenced have ordered almost 60,000 copies of the book. Preorders nationwide are breaking all records before its official release date.
"The game plan is to send the book to every association in the state — we're going to cover the state," Zinn said. "Every association is getting an amount of books to share with their pastors."
Noting that so many cultural trends start in California, and then sweep across the nation, Zinn said he hopes to see revival stirred in California and sweep the nation.
"If all we see through this effort is 10,000 decisions, that's 10,000 coming to Christ because of The Christmas Code," he said. "I'm praying for it."
The Christmas Code is a 64-page devotional that provides a daily Scripture reading December 1–25, a “Code word” to live throughout the day and an Advent prayer to be used daily. It also contains a section on "God's Personal Gift to You" (the plan of salvation) in the back.
Hawkins said he wrote the book because he recognized that hearts are softer during the holiday season.
"As a pastor, I always saw December as the greatest time to evangelize," he said. "Carols are playing in the mall, and people are more receptive to the message of the Christ child."
Hawkins said multiplied hundreds of churches across denominational lines will be using the devotional to place on doors in their communities to invite residents to their Christmas services or to provide to families for churchwide devotionals, as well as offering them to visitors during November and December. The book is small enough that some have told him they’ll be placing them inside Christmas cards this year.
Zinn said Immanuel Baptist Church will provide five copies to every family in the church — one to keep and use as a family and four to give away.
"It's getting harder and harder to get people to do personal evangelism," Zinn said, "but they'll give a book. I think this is a tool the Holy Spirit can use to draw people to the gospel."
The book, which retails for $2.99, is available for less than a dollar per copy with quantities of 100 or more.
"You may not be able to buy a Coke® or a pack of gum for under a dollar anymore, but you can provide a beautiful Christmas devotional book with the plan of salvation for every lost person in your community for less than a dollar," Hawkins noted.
More information on ordering the book with free shipping, as well as a link to read the first seven chapters for free, can be found at OSHawkins.com.